Ecommerce Personalisation Gaps: Chatbots vs Conversational Automation
Today, personalised automation and customised online shopping experiences are vital to the success of any business’ customer experience – and it’s a necessity in today’s increasingly competitive landscape. Take a look under the hood of most businesses that use chatbots and AI-driven interactions, and you’ll see that many of them are not utilising the full […]
You don’t know AI, or how to leverage artificial intelligence in your day-to-day marketing
“You don’t know AI.” That’s the provocative and fascinating statement Tim Warren, Ambit CEO, recently presented at the Research Association Conference and the iMedia Brand Summit. He goes on to discuss how artificial intelligence isn’t something that’s far away in the future, and how more and more marketing content is now being generated by AI with the oversight of […]
