Recent publicity around GPT highlights the potential of the technology to help businesses revolutionise their customer experience according to Ambit.
Recent publicity around GPT highlights the potential of the technology to help businesses revolutionise their customer experience according to Ambit.
"You don't know AI." That's the provocative and fascinating statement Tim Warren, Ambit CEO, recently presented at the Research Association Conference and the iMedia Brand Summit. He goes on to discuss how artificial intelligence isn't something that's far away in the future, and how more and more marketing content is now being generated by AI with the oversight of humans.
When people think of Artificial Intelligence, the image most likely to come to mind might be computers playing chess, or a time-travelling robots.
Incorporating AI-powered chatbots into online experiences gives marketers a greater range of options for serving customers – from fast, accurate, and consistent, to more nuanced and empathetic, depending on their need.
As consumers seek out more personalised experiences online, retailers must find strategies for technology to take the volume while people take care of the value.
Forrester predicts more than 25% of all US retail sales to occur online by 2024, a figure which poses a real challenge to retailers to change their business model to deliver world-class customer experiences at that scale.
The COVID-19 pandemic has suddenly thrust digital transformation to the forefront of business needs.
Despite acknowledging the value that AI technology has to offer, stats suggest many enterprise organisations are still lagging behind in its adoption.
The early emergence of Artificial Intelligence is largely credited to computer scientist Alan Turing, who, in 1950, developed the not-so-creatively coined Turing Test. This ‘human evaluator’ was designed to test a machine’s ability to demonstrate intelligent behaviour to the point that it was indistinguishable from that of a human.
A chatbot’s personality forms the basis for the “human” user experience. From start to finish, the way a bot says hello and the way it responds to our frustrations can be phrased in many different ways.
There’s two strongly recurring themes in the myriad of conversations I’m having with people about artificial intelligence. The first is pervasive interest. I’ve worked in technology for almost 20 years, and nothing until now has generated both the level of interest – and debate.