"You don't know AI." That's the provocative and fascinating statement Tim Warren, Ambit CEO, recently presented at the Research Association Conference and the iMedia Brand Summit. He goes on to discuss how artificial intelligence isn't something that's far away in the future, and how more and more marketing content is now being generated by AI with the oversight of humans.
Today, personalised automation and customised online shopping experiences are vital to the success of any business' customer experience – and it's a necessity in today's increasingly competitive landscape.
Take a look under the hood of most businesses that use chatbots and AI-driven interactions, and you'll see that many of them are not utilising the full capabilities of deep-level personalisation that most customers now expect.
In this blog, you'll learn why personalised automation is crucial in this highly competitive world, why you need to personalise and customise a digital employee for optimal customer experience, and learn what the difference between the two is.
If you want to cut to the chase and see what an Ambit Digital Employee can do for your business, have a chat to sales here.