How has Watt performed so far?
We get real-time feedback from Watt and it’s generally very positive. It was a brand new channel for Vector so there was some caution initially, but our leadership is pretty excited about how well it’s going. Watt is fairly new, and we haven’t promoted it heavily, but already we can see a 5% decrease in click through to our phone number, which translates into ~2000 calls per month. Overall, we’re getting around 2000 hits to Watt a month, on a wide range of topics, and our customers have exchanged almost 30,000 messages with Watt over the last three months. We can see engagement growing, and our approach is to continually add to Watt’s capability, so our results are improving as time goes on.