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Tim Warren

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By Tim Warren
on June 17, 2021

Incorporating AI-powered chatbots into online experiences gives marketers a greater range of options for serving customers – from fast, accurate, and consistent, to more nuanced and empathetic, depending on their need.

By Tim Warren
on May 20, 2021

As consumers seek out more personalised experiences online, retailers must find strategies for technology to take the volume while people take care of the value. Forrester predicts more than 25% of all US retail sales to occur online by 2024, a figure which poses a real challenge to retailers to change their business model to deliver world-class customer experiences at that scale.